Dean Kessel, a 25-year veteran of senior executive leadership in sports marketing and sponsorship strategy, is joining NASCAR Cup Series team Legacy Motor Club as its chief marketing officer (CMO).

Kessel most recently served as CMO of the American Legion, where he spearheaded an INDYCAR sponsorship with Chip Ganassi Racing. Prior to his role at The American Legion, Kessel served as director of Sprint's $100 million annual NASCAR Sprint Cup Series sponsorship, managing all marketing, promotions and communications activities. Additionally, Kessel previously led Lowe's sports marketing efforts across NASCAR, NFL, MLB and NBA properties, and played a significant role in securing the naming rights for Charlotte Motor Speedway.

In his new role, Kessel will oversee all marketing initiatives, sponsorship activations and brand strategy to elevate Legacy Motor Club's footprint in the motorsports industry, the team said.

"We are thrilled to welcome Dean to Legacy Motor Club," said team co-owner Jimmie Johnson. "Dean's extensive experience in motorsports, brand development and corporate partnerships will be instrumental in driving our marketing and fan engagement initiatives to new heights. I had the pleasure of working with him through the Lowe's, Sprint, and American Legion partnerships, so to say Dean is the perfect fit for this role is an understatement. His track record of building strong, lasting partnerships and innovative marketing strategies aligns perfectly with our vision for the future."

For more information, visit legacymotorclub.com.